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In this case, viewership involvement — which is what makes video game livestreaming so fun — is what Offer Craft and Swinomish capitalize on in order to successfully promote the business.
The gaming industry is associated with all these categories, with e Sports drawing in millions worldwide, gamers publishing tutorials for tricky levels or how to get a higher score, and the newest console or game being unboxed.
But Dan Grech, vice president of marketing and public relations at Offer Craft, argues there’s more to gaming videos than just sharing characteristics with other trending content.
“The reason that video games are so popular is because humans are hardwired to love games,” Grech said.
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“People find games memorable.” Offer Craft recently worked with Swinomish Casino & Lodge, located in Anacortes, Washington, to launch promotional games through Swinbig, email, and social media in order to increase business revenue by exploiting this popular trend.